Ask. Create. Test. Improve
User testing can show you how users actually use your product – where they struggle, when they give up, how often they resort to using other tools to get them through a process.
Don’t wait until your product or service is failing until you ask questions.
Without considering the user of your product or service, you are unlikely to achieve or retain their patronage; involving communities is key.
Involving Communities Ltd is a consultancy which places the community at the heart of all it strives to achieve.
We use anthropological methods; there is enormous overlap in the research methods used in UX research.
We use a variety of techniques, methods and skills to gather, understand and integrate data
- Qualitative and quantitative research methods
- Participant observation
- Ethnographic research and analysis
- Systematic observation
- Surveys, interviews, focus groups
- Analytical reasoning and critical thinking
If you are in the business of digital transformation, you already know that a User Experience Researcher is a crucial member of the team.
Add an anthropologist with a background in the charity, community, social housing and public sectors (involving communities, conducting consultations and incorporating user feedback into service delivery) then you’ll realise that a different insight might be just what is required, especially in the discovery phase of digital transformation
How we work
We define your community. This stage is often an ongoing process.
To ensure every type of user is represented, and if appropriate, we create user personas: different users of service, staff and other stakeholders.
We map your customer’s journeys and experiences by choosing from a range of research methods: participant observation, ethnography, surveys, one-to-one interviews, workshops, focus groups, or through custom designed and innovative methods of involvement.
When appropriate to do so, we recruit assistance from the community itself.
We create affinity diagrams to sort the various data and draft our report of recommendations, which includes actionable insights.
We involve your community in reviewing the report and testing our results.
We present the report in an appropriate format to satisfy your organisation’s requirements.
We can supply, for eg, an Evidence of Need report to support funding applications.
We can provide summary reports to present to stakeholders, funders, or the board.
We can provide action plans to address inter-departmental conflict.
You make a choice; we can stay with your organisation to implement the findings, or draw up a strategy or action plan to achieve the objectives, then supervise the work from arm’s length, or we can just leave you to it.